Strategic communication
Strategic communication is purposefully moving towards company goals with the tools provided by communication. It requires a long-term, planned vision of business objectives and the ability to harness communication to support those goals.
Tulus can support you throughout the entire journey, from clarifying the business strategy to creating a communication strategy, and beyond, towards a structured daily routine guided by a communications annual plan and a communication calendar that simplifies daily tasks.
When a clear area for development has already been identified, Tulus can support with expertise and targeted action. We help you get started with sustainability efforts or bring the best internal communication practices to assist you when the goal is a workforce committed to shared objectives.
Communication strategy
In order to lead communication effectively, a communication strategy is needed. It translates the organization’s strategic objectives into communication goals and outlines how communication supports the success of the company’s business.
In addition to defining goals, a communication strategy may also include the following elements: an analysis of the current and desired state of communication, target audiences and stakeholders, key messages, communication responsibilities, and success metrics.
Experienced Tulus professionals will work with you to develop the communication strategy and engage the leadership team in its review and discussion. Once the communication goals, metrics, and key messages are documented in the strategy, we move swiftly towards implementation. We work seamlessly with various teams, including on a global scale.
Communications planning
Creating a strategy can be quite an effort, but putting it into practice is the real challenge. Strategic understanding carries little weight without practical implementation, which is why it’s essential to invest significant effort into communication planning.
Enlist the help of Tulus’ experienced team, and we will work with you to break down the strategy piece by piece: first into a communications annual plan that brings together the year’s key themes, projects, and campaigns, and from there into more detailed communication plans for various initiatives.
Our plan templates provide an agile tool for communication planning. Finally, we’re happy to assist in setting up a communication calendar, for example in Planner, Excel, or Trello, where agreed tasks can be coordinated and prioritized.
Executive communication coaching (or sparring) for company leadership
Communication is by no means solely the responsibility of the organization’s communication officer. The leadership team also needs to have a strong communication vision, which we can support through focused coaching sessions or leadership team training. We can also draft and refine statements and speeches, helping executives to stand out where important discussions take place and establish their position as thought leaders.
As the communication skills of the leadership team improve, communication becomes a more integral part of the business strategy. When executive communication is high-quality and clear, it encourages all employees to communicate more effectively in their own roles.
Creating commitment to company strategy
You are on the verge of a new strategy period, and now you just need to tell all your employees what it is all about – uniformly, effectively and locally… And most importantly, commit every person at the workplace to your common goals.
Tulus seamlessly integrates the strategic priorities into the daily work of employees through a multichannel approach, both internally and externally, and at a pace that resonates with the target audience. We provide strong communication support to company leadership in conveying new goals, practices, and policies.
We handle brand management, change communications and project implementation in a global environment. We keep those all-important threads in hand across different languages, whether face-to-face or via remote connections.
Company culture and employee well-being
The employees, their well-being and the difference their work makes have risen to become the most important factors of work life.
We recognize the role and potential of communication in building an open and inclusive culture.
We support leadership, HR, as well as recruitment, communication, and marketing experts in creating inclusive communication that reflects your company’s values, wherever your employees are or where you want to be seen as an attractive employer.
Corporate responsiblity communication
Various stakeholders keep an eye on your organisation’s corporate responsibility. Customers, suppliers, consumers, investors, organisations and your personnel all expect and deserve to understand what measures you take to operate responsibly and sustainably.
Tulus’ specialists support you in mapping your responsibility work, so it is in line with your strategic vision. We also help you find the right wordings and create impactful reports.
We support you in identifying and putting small acts of responsibility into words, while we are also ready to lend a hand to companies that have been developing their corporate responsibility work for a longer time. Tulus is a one-stop shop where texts, images and sustainability report covers, annual reports, websites and roadmaps for responsibility and sustainability communication strategies are created and compiled.
Towards effective communication
Strategic communication consultancy is only successful if the communication agency has a deep understanding of the client’s business environment, strengths and weaknesses.
At Tulus, we care about our clients all the way down to their roots. We always tailor our service package to the client’s needs. We consult, spar, guide, and train towards more productive communication.
Do you want the whole organisation to work towards common goals?
Get in touch and we’ll figure it out together!
LIISA OKSANEN
CEO, Communications Expert
liisa.oksanen@tulus.fi
+358 50 579 3205
JANNE SUOKAS
Business Director, Communications Expert
janne.suokas@tulus.fi
+358 44 751 0211
JOHANNA LASSY-MÄNTYVAARA
Senior Communications Expert
johanna.lassy@tulus.fi
+358 40 584 9569
