B2B Marketing
Purchasing decisions in the B2B market are tricky. Decisions are made at the intersection of multiple needs and selection criteria—often at a frustratingly slow pace. As a marketer, you must be both a long-term strategist looking ten years ahead and an everyday hero smoothly juggling dozens of marketing methods and channels.
Tulus is your trusted partner in the hustle and bustle of B2B marketing. We support you in both long-term brand building and the daily needs of marketing updates and publications. Tulus is experienced in international digital marketing, helping you keep your sales journey on track and your brand consistent, even when managing ten channels in ten different languages
While most of our clients operate in the B2B field, we also support our customers in consumer marketing in sectors like travel, construction, and energy. We help you find the right channels for your messages and plan and execute winning campaigns.
Brand
Is your company standing out in an increasingly competitive market? In the B2B market, the brand plays a crucial role in shortening the sales cycle and getting on the consideration list. We help clarify your brand and keep it consistent, visually appealing, and appropriately toned.
As an agency with a communication background, our strength lies in a strategic approach to branding: we let the company’s long-term goals, values, and responsibility also serve as the brand’s cornerstones.
What We Do
Brand clarification
Brand books and visual brand guidelines
Tone of voice development
Visual brand refreshes and rebranding
Brand management support for marketing materials
Brand-aligned marketing and communications materials
Developing a brand-consistent customer experience
Web design
Tulus helps you develop a consistent, systematic, cost-effective, and brand-compliant web presence.
High-quality content in ten language versions, search engine optimization, professional UI/UX design, and agile implementation: all from one source. We help optimize SEO visibility, Google campaigns, social media, and CRM systems into a smooth, sales-generating whole.
What We Do
Website design and redesign
WordPress and Optimizely development
Search engine optimization (SEO)
Content marketing
Google tools and analytics
Marketing automation
Creative design
Customer journeys and customer experience (CX)
Marketing automation
Marketing automation keeps your company in the potential customer’s mind until and after the purchase moment! It ensures that the customer receives the necessary information at each stage of the buying journey, whether it’s recognizing a need, searching for information, or comparing options.
We help design, manage, localize, and update materials and automation paths, and brainstorm profitable new ways to reach your customers with the right message and content at different stages of the buying journey. Our content marketing expertise and high-quality content production ensure that your materials are compelling.
What We Do
Marketing automation platforms: ActiveCampaign, Salesforce, and HubSpot
Marketing automation workflow design and management
Content creation
Content localisation and adaptation for international markets
Landing pages and forms
Campaigns and content for every stage of the customer journey
Performance reporting, analytics, and continuous optimisation
A/B testing
Newsletter marketing
Newsletters continue as one of the most succesful forms of direct marketing. Marketing automation provides the information needed for message customization and audience segmentation, helping offer better-targeted newsletter content to customer groups.
In the B2B market, newsletters help maintain customer relationships between purchasing decisions while providing valuable information that supports buyers at every stage of the buyer’s journey. Tulus’ experts have experience with a dozen different platforms and have at least five in use, so we can handle the production, delivery and development of your newsletter too. Our experts have experience with perhaps ten different platforms and use at least five, so we can certainly handle your newsletter production, sending, and development.
What We Do
Newsletter platform management and operations
Content planning and content creation
Visual design and graphic assets
Newsletter distribution
Performance reporting and A/B testing
Continuous development of brand-consistent email marketing
Search Engine Optimization
Are you redesigning your website and want to make sure that the visitors find it? Want to make sure your articles are optimized? Do your website contents need an SEO wake-up call? Let’s capture insights and actions together from the data!
Events
Are you preparing for a trade show? Tulus has your back! We design your trade show booth and handle the procurement. We take care of both pre-event and post-event marketing, and on the event day our team is on site with a carefully planned content strategy and a dedicated video production crew.
LinkedIn Services
LinkedIn offers many opportunities for meaningful B2B communication, both for company profiles and expert visibility, in organic and paid visibility. Tulus supports networking and produces winning company content with you!
Meta and LinkedIn
We support you in goal-oriented and results-driven organic and paid social media marketing, helping audiences find your products and community. Tulus designs and executes your ad campaigns on Meta tools for Instagram and Facebook, as well as LinkedIn. We find the right angles and audiences with you, carry out A/B tests, and measure and analyze the results. Then a new round begins, even more effective and with better information. Our creative content producers and graphic designers create brand-compliant and accurate messages for you.
We measure success for you and compile reports on reach, user engagement, website traffic, and conversions. Our reporting and measurement tool, the Tulus Radar service, is ideal for evaluating and improving the effectiveness of your social media efforts.
What We Do
Campaign strategy and concept development
Campaign materials
Campaign implementation
Performance tracking and reporting
Continuous optimization of campaign performance and content
Google Marketing
Although search behavior is at a crossroads with voice search and AI peeking around the corner, Google’s tools are still the clear leader in organic search and a good tool for developing marketing and sales. Tulus content producers automatically make all web materials search engine friendly.
Using the Google Search tool and keyword research, search engine visibility can always be developed. More detailed analysis always brings new insights and understanding into content marketing. In addition to organic visibility, we take care of your paid search engine visibility and create Google Search and Display campaigns and YouTube campaigns.
What We Do
Search engine optimization (SEO) and organic visibility
Google Analytics for website performance and optimisation
Google Search Console for improving search visibility
Google Search Ads
Google Display Ads
YouTube advertising
Looking for a reliable partner in B2B marketing? We’ve got your back!
Marketing tips and tricks in our blog!
