B2B Marketing
B2B purchasing decisions are complex. Decisions are made at the intersection of multiple needs and selection criteria – often at a frustratingly slow pace. As a marketer, you must be both a long-term strategist looking ten years ahead and an everyday hero smoothly juggling dozens of marketing methods and channels.
Tulus is your trusted partner in the hustle and bustle of B2B marketing. We support you in both long-term brand building and the daily needs of marketing updates and publications. Tulus is experienced in international digital marketing, helping you keep your sales journey on track and your brand consistent, even when managing ten channels in ten different languages.
While most of our customers operate in the B2B markets, we also support them with consumer marketing in sectors such as travel, construction, and energy. We help you find the right channels for your messages and plan and execute winning campaigns.
Brand
Does your company stand out in an increasingly competitive market? In B2B markets, a strong brand plays a crucial role in shortening the sales cycle and ensuring your company is considered when purchasing decisions are made. We help sharpen your brand and keep it consistent, visually appealing, and true to the right tone of voice.
As an agency with a strong background in communications, we take a strategic approach to branding, building your brand around your company’s long-term goals, values and sustainability commitments.
What we do
Brand refinement
Brand books and visual brand guidelines
Tone of voice development
Visual brand refreshes and rebranding
Brand management support for marketing materials
Brand-aligned marketing and communications materials
Developing a brand-consistent customer experience
Web design
Tulus helps you develop a consistent, systematic, cost-effective, and on-brand web presence.
High-quality content in ten languages, search engine optimisation, professional UI/UX design, and agile implementation: all from one partner. We help bring SEO visibility, Google campaigns, social media, and CRM systems together to create a seamless digital presence that supports sales.
What we do
Website design and redesign
WordPress and Optimizely development
Search engine optimisation (SEO)
Content marketing
Google tools and analytics
Marketing automation
Creative design
Customer journeys and customer experience (CX)
Marketing automation
Marketing automation keeps your company top of mind throughout the buying journey and beyond the point of purchase. It ensures that customers receive the right information at every stage to support their purchasing decisions, whether they are recognising a need, searching for information, comparing alternatives, considering additional products or services, or maintaining an ongoing customer relationship.
We help design, manage, localise, and update materials and automation paths, and identify effective new ways to reach your customers with the right message and content at every stage of the buying journey. Our content marketing expertise and high-quality content production ensure that your materials are compelling.
What we do
Marketing automation platforms: ActiveCampaign, Salesforce, and HubSpot
Marketing automation workflow design and management
Content creation
Content localisation and adaptation for international markets
Landing pages and forms
Campaigns and content for every stage of the customer journey
Performance reporting, analytics, and continuous optimisation
A/B testing
Newsletter marketing
Newsletters remain one of the most effective forms of direct marketing. Marketing automation provides the data needed to personalise messages and segment audiences, helping you deliver more relevant newsletter content to different customer groups.
In the B2B market, newsletters help maintain customer relationships between purchasing decisions while providing valuable information that supports buyers at every stage of the buyer’s journey. Tulus experts have experience with a dozen different platforms and actively use at least five of them, so we can take care of your newsletter production, delivery and development too. Our expertise in content creation and branding ensures your messages look and sound right and are always engaging!
What we do
Newsletter platform management and operations
Content planning and content creation
Visual design and graphic assets
Newsletter distribution
Performance reporting and A/B testing
Continuous development of brand-consistent email marketing
Search engine optimisation
Redesigning your website and want to make sure people can find it? Want to make sure your articles are optimised for search? Does your website content need an SEO wake-up call? Let’s turn your data into insights and action!
Events
Preparing for a trade fair? Tulus has your back! We design your exhibition stand and handle the practical arrangements. We take care of both pre-event and post-event marketing, and on the event day our team is on site with a carefully planned content strategy and a dedicated video production crew.
LinkedIn services
LinkedIn offers plenty of opportunities for meaningful B2B communications, from building your company presence to increasing the visibility of your experts through both organic and paid content. Tulus helps you build your network and create engaging company content!
Meta and LinkedIn
We support you in goal-oriented and results-driven organic and paid social media marketing, helping audiences find your products and community. Tulus designs and executes your ad campaigns across Meta’s tools for Instagram and Facebook, as well as LinkedIn. We find the right messages and audiences with you, carry out A/B tests, and measure and analyse the results. When a new round begins, we use the results of each campaign to make the next one even more effective. Our creative content producers and graphic designers create on-brand, targeted content for you.
We measure success for you and compile reports on reach, user engagement, website traffic, and conversions. Our reporting and measurement tool, the Tulus Radar service, is ideal for evaluating and improving the effectiveness of your social media efforts.
What we do
Campaign strategy and concept development
Campaign materials
Campaign implementation
Performance tracking and reporting
Continuous optimisation of campaign performance and content
Google marketing
Search behaviour is changing rapidly as AI-powered search becomes more prominent, but Google remains a key channel in organic search and for developing marketing and sales. Tulus content creators create web content with search visibility in mind.
Search engine visibility can always be developed with Google Search Console and keyword research. More detailed analysis provides new insights that help guide and improve your content marketing. In addition to organic visibility, we also manage your paid search engine presence and create Google Search and Display campaigns as well as YouTube campaigns.
What we do
Search engine optimisation (SEO) and organic visibility
Google Ads campaign strategy, planning and implementation
Google Analytics for website development and optimisation
Google Search Console for improving search visibility
Google Search Ads
Google Display Ads
YouTube advertising
Looking for a reliable partner in B2B marketing? We’ve got your back!
