TULUS RADAR
Measuring communications and marketing
Communications and marketing analytics and measurement enable organizations to improve their communications and allocate resources more effectively. However, it is often the case that the data collected ends up being nothing more than numbers in a report or observations in a development plan.
The Tulus Radar service tackles data head on and guides you towardstargeted communication and marketing that supports your business. The service turns communication and marketing analytics into insights, actionable guidance and visions that drive your day-to-day communications and marketing.
Tulus Radar helps you better reach your target audience and ensure that you use your resources wisely.
Regular analysis of performance metrics
The Tulus Radar helps you consistently develop communication that support your business. Perhaps you already have data that you are not using? You can start extracting and utilising your data with us or outsource your existing analytics routines to us.
A plain-language report with key conclusions
Clear, concise reports are at the heart of Tulus Radar. In addition to numbers, our reports always include an explanation of what the numbers mean and how to act on the information. We use tools such as Google Data Studio to produce the reports.
The reports show whether communications and marketing activities are generating the conversions that are critical to the organization’s strategy. In other words, they reveal whether the company’s business objectives and communication outcomes are aligned. They also provide documented, data-driven insights to support decision-making—insights that can be used by both the sales organization and company leadership.
Our reports avoid presenting Google Analytics terminology—such as Acquisition Overview or Bounce Rate—without context or explanation. Instead, we translate analytics into clear, plain language and explain what the metrics mean for your business. If there is anything in the report that is unclear, we’ll make sure to explain it in a way that is easy to understand.
Improving Communications and Marketing
Thhe Tulus Radar reveals where your communication and marketing efforts are delivering the desired results—and where your messages are missing the mark. By turning analytics into actionable insights, Radar helps you continuously improve the readability and clarity of your content, increase audience engagement, optimize channel selection, and make more effective use of targeting and advertising tools.
The service also improves the understanding of target audiences and helps develop search engine optimisation based on what is learned.
To help you do this, we compile concrete content production guidelines to ensure that marketing and communication professionals can make use of the findings highlighted by the Radar in their work.
We can also look at data related to sales, customer satisfaction, staff wellbeing, etc.
For example, we can look through
- Communication and marketing activities
- Social media content and channels
- Content related to a specific campaign or strategic objective
- Newsletter platforms
- Websites
- Social media channels
- Media monitoring tools
- User analytics and behavior analysis tools
Quarterly Analytics and Reporting
Every quarter, we review your company’s communication and marketing analytics and prepare a clear, visually engaging report.
Each report includes key findings, conclusions on the effectiveness of your communication efforts, and practical recommendations to help you improve performance.
The service begins with an initial assessment, where we review your communication and marketing objectives in support of your business goals and jointly define the key metrics to be measured.
Our regular Radar service enables you to collect data over a longer period, identify trends, and systematically improve your communication based on reliable insights.
Social Media Audit
We review your social media goals, content, and analytics over an agreed period (up to six months) and compile the findings into a practical, easy-to-understand report that shows:
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- How effectively your content reaches and engages your target audiences across different social media channels.
- Which types of content generate the greatest interest and best support your communication and business objectives.
- Clear conclusions and practical recommendations for improving your content, audience targeting, and channel selection.
Every social media audit is tailored to your organization’s goals and specific needs.
What should we investigate today?
