The Nordic Nimlas Group launched a company-wide rebranding initiative across all its operating countries. As part of this transformation, the group previously known in Finland as Quattro Mikenti Group (QMG) adopted the Nimlas name. The rebrand also created the need for a completely new website that reflected the company’s updated identity.
Nimlas Group is a leading Nordic building services group whose locally managed companies provide installation, maintenance, and project services across all areas of building technology. In Finland, Nimlas Finland is one of the industry’s leading companies.
A Clear and Unified Website
The former QMG website had accumulated a large amount of content over time and had become technically complex. The objective of the redesign was to create a cleaner, more consistent online presence that reflected the new brand while better serving both customers and entrepreneurs interested in joining the Nimlas network.
The new nimlas.fi website was designed to showcase the group’s renewed visual identity, make its locally managed companies easy to find, provide intuitive user journeys for customers and building services entrepreneurs, and deliver a technically lightweight, user-friendly, and future-proof platform.
A Smooth Collaboration from Start to Finish
Tulus partnered with Nimlas Finland throughout the project, developing the website’s content, structure, and user experience in close collaboration with the technical teams in Sweden and Norway.
Our experts:
- Helped build the nimlas.fi website in line with the shared Nordic site structure and navigation.
- Developed a clear, customer-focused information architecture for the company’s building services.
- Wrote and published the content for the new website.
- Applied the brand’s renewed tone of voice—confident, approachable, and straightforward.
- Curated and adapted content from the previous website to fit the new brand identity and website.
- Prepared image alt texts, featured content, boilerplate copy, and call-to-action (CTA) structures.
Thanks to thorough planning and preparation, content migration, image selection, and on-page SEO were completed efficiently despite the tight schedule and multilingual project requirements. Close collaboration with Anna Simula, Communications and Marketing Manager at Nimlas Finland, and the CMS team in Norway ensured the website launch was delivered smoothly and successfully.
“The Tulus team helped us build a clear, consistent website that strengthens our brand—all within an extremely tight schedule. The project was successfully delivered through close collaboration and outstanding content expertise.”
A New Website for a Renewed Brand
The new nimlas.fi website was launched in October 2025 alongside the company’s rebranding. It strengthens Nimlas Finland’s position as a growing leader in the building services industry while providing customers, partners, and entrepreneurs with a modern, consistent brand experience that reflects the Nimlas identity across all Nordic markets.
Looking for an experienced partner to deliver your next project efficiently and professionally? Tulus is ready to help.
Laura Merilä
Project Manager, Work Community and Communications Coach
laura.merila@tulus.fi
+358 50 579 3207
