Communications and marketing partner for manufacturing companies
Tulus turns your technical expertise into engaging B2B communications and marketing
Finnish manufacturers produce world-class machinery, equipment, components and solutions. But a great product and strong technical expertise are only the starting point – their value also needs to be made visible and easy for customers to understand.
How do you communicate complex technology in an engaging way? How do you translate technical product features into customer benefits? And how can communications and marketing effectively support sales and business strategy?
We can help you navigate these questions. We understand the complexities of international business, the industrial operating environment and the specific characteristics of B2B markets.
We understand machinery, technology and the B2B environment
Tulus has extensive experience in communications and marketing for manufacturing companies. We have worked with a wide range of machinery, equipment and component manufacturers as well as other industrial businesses. This means we can quickly develop a thorough understanding of your business, products and technology. We understand the particular characteristics of B2B business, from long sales cycles and international markets to technically complex products. We also understand the needs of different target audiences, from end customers and distributors to other professionals involved in purchasing decisions.
We can support you in areas such as:
B2B marketing
Reach the right audiences with targeted campaigns and a strong brand: from Google advertising and events to LinkedIn and websites designed to generate leads.
Digital marketing and SEO
Improve your visibility and make sure customers find you. We create campaigns across channels and strengthen your organic search presence.
Recruitment and internal communications
Attract the right talent and use effective internal communications to make sure everyone understands your shared goals.
Strategic communications and annual planning
Clear, systematic and effective communications help you achieve your strategic objectives.
Content creation
Articles, newsletters, annual reports, illustrations and videos make complex topics easier to understand and help you reach your target audiences.
Corporate responsibility communication
Transparent and effective sustainability communications build stakeholder trust and support sales.
My Tulus® gives you extra resources for communications and marketing
Communications and marketing needs change over time. Sometimes you need strategic insight, sometimes content or a campaign and sometimes you simply need extra hands to support your own team.
My Tulus® is our monthly communications and marketing outsourcing service, giving you access to specialist expertise while bringing greater efficiency, flexibility and continuity to your work.
You get the communications and marketing expertise you need, when you need it – from planning and content creation to digital marketing and training.
Let’s make your technical expertise stand out
A great piece of equipment, product or technical solution deserves communications that make its benefits clear and easy to understand. If you need a partner who understands industrial B2B and complex technical topics, let’s talk.
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