New transparency obligations for businesses under the EU’s AI rules came into effect in August. In certain cases, content generated or modified using AI must now be labelled accordingly. What does this mean in practice for day-to-day corporate communications and marketing? The transparency obligations under Article...
The Nordic Nimlas Group launched a company-wide rebranding initiative across all its operating countries. As part of this transformation, the group previously known in Finland as Quattro Mikenti Group (QMG) adopted the Nimlas name. The rebrand also created the need...
Online search has changed significantly with the rise of AI-powered search services. More and more often, users receive answers directly from an AI-generated summary in a search engine or from a conversational AI assistant, without ever visiting a separate website....
Mylab was looking for a trustworthy partner to produce an inspiring article series based on its grand 35th Anniversary Seminar presentations in September 2022.
Tulus’ experienced journalist attended the seminar and researched and wrote five articles and social media posts. The seminar was in English.
Our relationship with texts is changing in a historic way. It all started at the end of November 2022, when ChatGPT, developed by OpenAI, was released for open use. The new AI quickly became a global talking point, and for good reason. ChatGPT promises much and delivers almost as much. You can give it the framework of an article draft or a social media update to chew on and it will churn out near-perfect text in no time.
