Utilizing artificial intelligence in communications and marketing
TULUS SUPPORTS YOU IN USING ARTIFICIAL INTELLIGENCE IN COMMUNICATIONS AND MARKETING
Artificial intelligence is rapidly bringing new opportunities to the development of communications and marketing. The targeted, responsible and effective use of artificial intelligence requires an understanding of both the possibilities of artificial intelligence tools and their effects on the content, quality and effectiveness of communications.
We help you identify the concrete possibilities of artificial intelligence, create the right artificial intelligence toolkit and harness artificial intelligence for your use in just the right way.
Our service packages for utilizing artificial intelligence
Using artificial intelligence in communications – responsibly
1. Review of the current situation
We will assess the current use of artificial intelligence in your communications and prepare a joint workshop based on this.
2. Workshop
In this half-day workshop, we will discuss the ethical issues of artificial intelligence and the principles of responsible use in your company.
3. Communication Guidelines
A guide tailored to the needs of the company that supports the responsible use of artificial intelligence in communications and helps with risk management.
Customized GPT-assistant for communications
We design a custom AI assistant for your company that works according to tone of voice and content goals.
1. Initial mapping and goals
We will define the baseline, target state, and priorities.
2. Profile Definition
- Branding and Style Guides
- What an Assistant Doesn’t Do
- What an Assistant Always Asks
3. Customized prompts
5–10 ready-made templates (e.g. blog post, customer message, newsletter text)
4. User Guide and/or Training
Ensuring that your organization gets the most out of the work of AI-assistant.
Use AI Responsibly in Communications -training
In this 2-hour training for communication specialist, we will provide the most up-to-date information on the responsible use of AI and will review ethical dimensions and risks through examples. The training will strengthen your AI expertise and support you in practical communications work.
Communication materials assessment and development
We review your company’s AI-generated materials and assess their quality, communication effectiveness and accountability. We identify potential risks (e.g. misleading, stylistic errors) and provide concrete suggestions for improvement.
AI Toolkit
for Communication Specialists
In our package for specialists, we bring together a selection of AI applications to suit your needs, for example, content production, proofreading, illustration or design. We provide training on how to use AI applications and create practical instructions for using the applications.
Tulus AI-Guide
Tulus’ spring 2025 communication interns have put together a concise information package and the most effective practical tips in the form of an AI guide.
The guide offers easy instructions for building a Custom GPT assistant tailored to your industry and tasks.
Download and build your own AI assistant!
Leave your contact information and download Tulus' guide to creating your own AI-assistant
Support for utilizing artificial intelligence from Tulus
Is your company AI-ready? Contact our specialist and let’s think about it together!
Artificial Intelligence from Many Perspectives
A five-part blog series on artificial intelligence explores current themes of artificial intelligence, especially in the context of communication. The series has been implemented as part of Tulus’ spring 2025 communication trainee program.