The New Year is traditionally the time we look back and take stock of what we have accomplished and what we need to do for the coming year. And while this post is being published a few weeks after the first of the year, the Lunar New Year was just last week, so this could still technically count as a New Year post.

For the next few months, I’ll be writing about something I have a love/hate relationship with: digital marketing. I love it because it’s such an interesting field and there are so many things you can do with it. I hate it because it’s so interesting and there can sometimes be too many fun things to play with.

Come to think of it, love/hate is probably the best relationship you can hope for with digital marketing. There’s that push to find new and better way of doing things but there’s also that pull to keep you from doing too many things at once.

So coming back to taking stock of what has been accomplished and what still needs to be done… When was the last time you reviewed your digital strategy? Revised your KPIs? Received real actionable data from the marketing agency you work with? When was the last time you gave digital marketing more than a passing thought?

We can all agree that finding customers online is the norm for most companies. Actually, it would be more accurate to say that most customers start the search for companies to supply their needs online. That’s one of the biggest differences between digital and traditional marketing – digital puts the initiative in the hands of consumers, allows them to take the lead, while the traditional model puts customers at the receiving end of marketing actions.

And with the prevalence of smart devices and unlimited data plans, there is almost no lag between the time a person thinks of something they need and the moment they start their customer journey by searching online for a solution. How ready is your company to take advantage of these countless daily opportunities?

That’s the gist of what I’ll be writing about for the next few months. We’ll be exploring ways to ensure your digital strategy is the right fit for your needs and taking clever little steps to make your efforts not only effective but also visible to the decision makers in your organisation.

This is going to be so much fun!


Tulus can help you build trust with your customers through consistent, human communications that’s solidly founded on your customer’s experience.

​Let us help you maintain trust and keep your brand promise. Contact us today.

Geni Raitisoja
p. +358 50 476 5114



Read all of Geni’s Digital Marketing Playbook posts here!