{"id":19661,"date":"2026-08-05T10:30:04","date_gmt":"2026-08-05T07:30:04","guid":{"rendered":"https:\/\/tulus.fi\/?p=19661"},"modified":"2026-08-05T13:19:52","modified_gmt":"2026-08-05T10:19:52","slug":"reference-website-redesign","status":"publish","type":"post","link":"https:\/\/tulus.fi\/en\/blogi\/reference-website-redesign\/","title":{"rendered":"Case Study: Delivering Nimlas Finland&#8217;s Website Redesign Efficiently with Tulus"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"isSelectedEnd\"><span>The Nordic <\/span><strong><span>Nimlas Group<\/span><\/strong><span> launched a company-wide rebranding initiative across all its operating countries. As part of this transformation, the group previously known in Finland as <\/span><strong><span>Quattro Mikenti Group (QMG)<\/span><\/strong><span> adopted the <\/span><strong><span>Nimlas<\/span><\/strong><span> name. The rebrand also created the need for a completely new website that reflected the company&#8217;s updated identity.<\/span><\/p>\n<p class=\"isSelectedEnd\"><span>Nimlas Group is a leading Nordic building services group whose locally managed companies provide installation, maintenance, and project services across all areas of building technology. In Finland, <\/span><strong><span>Nimlas Finland<\/span><\/strong><span> is one of the industry&#8217;s leading companies.<\/span><\/p>\n<h2><span>A Clear and Unified Website<\/span><\/h2>\n<p class=\"isSelectedEnd\"><span>The former QMG website had accumulated a large amount of content over time and had become technically complex. The objective of the redesign was to create a cleaner, more consistent online presence that reflected the new brand while better serving both customers and entrepreneurs interested in joining the Nimlas network.<\/span><\/p>\n<p><span>The new <\/span><strong><span>nimlas.fi<\/span><\/strong><span> website was designed to showcase the group&#8217;s renewed visual identity, make its locally managed companies easy to find, provide intuitive user journeys for customers and building services entrepreneurs, and deliver a technically lightweight, user-friendly, and future-proof platform.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/tulus.fi\/wp-content\/uploads\/2026\/03\/Nayttokuva-2026-03-12-kello-11.33.58.png&#8221; title_text=&#8221;Nimlas-referenssi-2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/tulus.fi\/wp-content\/uploads\/2026\/03\/Nayttokuva-2026-03-12-kello-11.36.11.png&#8221; alt=&#8221;Viestinn\u00e4n ulkoistaminen Oma Tulus&#8221; title_text=&#8221;Nimlas-referenssi-2&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Teksti&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span>A Smooth Collaboration from Start to Finish<\/span><\/h2>\n<p class=\"isSelectedEnd\"><span>Tulus partnered with Nimlas Finland throughout the project, developing the website&#8217;s content, structure, and user experience in close collaboration with the technical teams in Sweden and Norway.<\/span><\/p>\n<p class=\"isSelectedEnd\"><span>Our experts:<\/span><\/p>\n<ul data-spread=\"false\">\n<li><span>Helped build the <\/span><strong><span>nimlas.fi<\/span><\/strong><span> website in line with the shared Nordic site structure and navigation.<\/span><\/li>\n<li><span>Developed a clear, customer-focused information architecture for the company&#8217;s building services.<\/span><\/li>\n<li><span>Wrote and published the content for the new website.<\/span><\/li>\n<li><span>Applied the brand&#8217;s renewed tone of voice\u2014confident, approachable, and straightforward.<\/span><\/li>\n<li><span>Curated and adapted content from the previous website to fit the new brand identity and website.<\/span><\/li>\n<li><span>Prepared image alt texts, featured content, boilerplate copy, and call-to-action (CTA) structures.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Thanks to thorough planning and preparation, content migration, image selection, and on-page SEO were completed efficiently despite the tight schedule and multilingual project requirements. Close collaboration with <\/span><strong><span>Anna Simula<\/span><\/strong><span>, Communications and Marketing Manager at Nimlas Finland, and the CMS team in Norway ensured the website launch was delivered smoothly and successfully.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_testimonial author=&#8221;Anna Simula&#8221; job_title=&#8221;Communications and Marketing Manager&#8221; company_name=&#8221;Nimlas Finland&#8221; portrait_url=&#8221;https:\/\/tulus.fi\/wp-content\/uploads\/2026\/03\/Tulus_SomeDigi-ikoni_2variamusta.png&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\">&#8220;The Tulus team helped us build a clear, consistent website that strengthens our brand\u2014all within an extremely tight schedule. The project was successfully delivered through close collaboration and outstanding content expertise.&#8221;<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span>A New Website for a Renewed Brand<\/span><\/h2>\n<p><span>The new <\/span><strong><span>nimlas.fi<\/span><\/strong><span> website was launched in <\/span><strong><span>October 2025<\/span><\/strong><span> alongside the company&#8217;s rebranding. It strengthens Nimlas Finland&#8217;s position as a growing leader in the building services industry while providing customers, partners, and entrepreneurs with a modern, consistent brand experience that reflects the Nimlas identity across all Nordic markets.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/tulus.fi\/wp-content\/uploads\/2026\/03\/Nayttokuva-2026-03-12-kello-11.38.41.png&#8221; title_text=&#8221;Nimlas-referenssi-3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_button button_url=&#8221;https:\/\/www.nimlas.fi\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Explore the site&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"font-weight: 400; text-align: center;\"><strong>Looking for an experienced partner to deliver your next project efficiently and professionally? Tulus is ready to help.<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2d2b2b&#8221; custom_padding=&#8221;24px|24px|24px|24px|false|false&#8221; global_module=&#8221;5023&#8243; saved_tabs=&#8221;all&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/tulus.fi\/wp-content\/uploads\/2025\/01\/LauraMerila_640px.png&#8221; alt=&#8221;Ty\u00f6yhteis\u00f6valmentaja Laura Meril\u00e4&#8221; title_text=&#8221;LauraMerila_640px&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;5ff8ef1e-83c6-47ea-95df-21491fa49162&#8243; background_layout=&#8221;dark&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_3_text_align_tablet=&#8221;center&#8221; header_3_text_align_phone=&#8221;center&#8221; header_3_text_align_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<h2>Laura Meril\u00e4<\/h2>\n<div class=\"et_pb_module et_pb_de_mach_content et_pb_de_mach_content_2\">\n<div class=\"et_pb_module_inner\">\n<div class=\"et_pb_module et_pb_de_mach_content et_pb_de_mach_content_9\">\n<div class=\"et_pb_module_inner\">\n<p>Project Manager, Work Community and Communications Coach<br \/><span class=\"acf_append\"><a href=\"mailto:%20laura.merila@tulus.fi\" target=\"_blank\" rel=\"noopener\">laura.merila@tulus.fi<\/a><br \/><\/span><a href=\"tel:%20+358%2050%20579%203207\" target=\"_blank\" rel=\"noopener\">+358 50 579 3207<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MzMifX0=@&#8221; button_text=&#8221;Our services&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; 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updated\">12.1.2023<\/time>\n\t\t\t\t\t<\/li><\/ul>\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"sp-pcp-title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tulus.fi\/en\/blogi\/ai-in-writing-do-quality-texts-result-from-algorithms-or-thinking\/\"  target=\"_self\">AI in writing: Do quality texts result from algorithms or thinking?<\/a>\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"pcp-button-next swiper-button-next top_right\"><i class=\"fa fa-angle-right\"><\/i><\/div>\n\t\t\t\t<div class=\"pcp-button-prev swiper-button-prev top_right\"><i class=\"fa fa-angle-left\"><\/i><\/div>\t<\/div>\n<\/div>\n\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;] The Nordic Nimlas Group launched a company-wide rebranding initiative across all its operating countries. 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