[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font=”|600|||||||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Mylab is the leading expert in healthcare laboratory and diagnostics information systems in the Nordic countries. Mylab\u2019s customers are Finland\u2019s leading healthcare laboratories that utilise the My+ solu<\/span>tion in their daily operations. The solution supplies healthcare professionals with the information they need to make treatment decisions. Through its Swedish-Danish subsidiary, Mylab has in recent years expanded its operations outside of Finland\u2019s borders. <\/p>\n Mylab\u2019s extensive experience and expertise as a developer of information systems for healthcare laboratories in Finland serve as a good basis for bringing the know-how accumulated in Finland out more widely in Scandinavia.<\/p>\n Mylab is currently experiencing a phase of growth, which is also reflected in the steady increase in the number of employees.<\/p>\n Together with its customers, Mylab is a frontrunner in the industry. To reach the goal of being a thought leader, Mylab organises a seminar every two years with top speakers from the intersection between healthcare diagnostics and software. It traditionally takes place in Tampere, Finland, where the company headquarters are based. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/tulus.fi\/wp-content\/uploads\/2023\/03\/mylabrefe.png” title_text=”mylabrefe” align=”center” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”80%” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Tulus\u2019 experienced journalist attended the seminar and researched and wrote five articles and social media posts. The seminar was in English. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/strong><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/tulus.fi\/wp-content\/uploads\/2023\/03\/1200px-Mylab_logo_black_rgb.png” title_text=”1200px-Mylab_logo_black_rgb” _builder_version=”4.20.2″ _module_preset=”default” width=”80%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_testimonial author=”Esa Soini” job_title=”Board member and former long-standing CEO at Mylab” company_name=”Mylab” portrait_url=”https:\/\/tulus.fi\/wp-content\/uploads\/2023\/03\/1200px-Mylab_logo_black_rgb.png” _builder_version=”4.20.2″ _module_preset=”default” text_orientation=”center” width=”80%” max_width=”80%” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n \u201cWow, excellent article. You did a great job gathering what is essential in Mylab\u2019s story from the seminar.\u201d<\/p>\n [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The tangible result of this project is high-quality content for Mylab\u2019s website in the form of five articles in English, accompanied by social media posts.<\/p>\n Tulus took care of the whole content creation process until each speaker\u2019s final approval. We ensured that Mylab knew the projects\u2019 status at any time. After careful planning with Mylab\u2019s marketing team, the only task left for Mylab was to comment on and approve the ready material. <\/p>\n The first article was published the week after the event and the last one was sent to Mylab three months after the seminar.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n \u201cThe content creator chosen for this project was one of Tulus\u2019 experienced writers, who has a journalist background and is a storyteller to the bone. She managed to get to the heart of the matter, navigating through a jungle of specialised vocabulary. This way, we made sure that the topics \u2013 dealing with ICT systems and clinical diagnostics from all angles \u2013 were presented in an informative but inspiring way\u201d, explains Taru Honkonen<\/strong>, Head of Marketing, Mylab Nordics. <\/p>\n \u201cThe communications specialist writes fluent English and speaks Finnish. She could even interview our Danish seminar attendees in their language, which was a great plus for us as well as for our Danish guests.\u201d<\/p>\n \u201dFrom a content creation point-of-view it is important to us at Mylab that we can trust our partner\u2019s expertise. Tulus fulfilled this need excellently.\u201d <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_button button_url=”https:\/\/www.mylab.fi\/en\/voice-of-mylab\/news\/how-hus-diagnostic-center-digitalised-workflows-for-2-million-patients\/” url_new_window=”on” button_text=”EN ARTICLE: From logistical nightmare to digital dream” _builder_version=”4.20.2″ _module_preset=”2261e5a7-6df4-45ea-b451-4d1e89ee60b7″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_button button_url=”https:\/\/www.mylab.fi\/en\/voice-of-mylab\/news\/35-year-old-mylab-the-past-present-and-promising-future\/” url_new_window=”on” button_text=”EN ARTICLE: 35-year old Mylab” _builder_version=”4.20.2″ _module_preset=”2261e5a7-6df4-45ea-b451-4d1e89ee60b7″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Are you struggling with communicating your field so both peers, customers and newcomers understand?<\/p>\n Tulus writers are experienced in communicating specialist content. We understand the importance of being accurate and using industry-specific terms, while at the same looking at your industry and communication effort with fresh eyes. <\/p>\n Where are the most interesting stories? Could they be told better, simpler or in a whole new way? <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/tulus.fi\/wp-content\/uploads\/2022\/01\/SISAL_A.png” title_text=”SISAL_A” align=”center” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MDUifX0=@” button_text=”Content creation” _builder_version=”4.20.2″ _dynamic_attributes=”button_url” _module_preset=”2261e5a7-6df4-45ea-b451-4d1e89ee60b7″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#2d2b2b” custom_padding=”24px|24px|24px|24px|false|false” saved_tabs=”all” global_colors_info=”{}” global_module=”9635″ theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/tulus.fi\/wp-content\/uploads\/2022\/06\/Tulus_staff_640p_PetraN.png” alt=”Johanna Lassy-M\u00e4ntyvaara” title_text=”Tulus_staff_640p_PetraN” align=”center” _builder_version=”4.17.0″ _module_preset=”default” width=”50%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”5ff8ef1e-83c6-47ea-95df-21491fa49162″ background_layout=”dark” header_2_text_align_tablet=”center” header_2_text_align_phone=”center” header_2_text_align_last_edited=”on|tablet” header_3_text_align_tablet=”center” header_3_text_align_phone=”center” header_3_text_align_last_edited=”on|tablet” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/p>\n Project manager, sustainability communications expert [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MzMifX0=@” button_text=”Learn about our services” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”4eddcf1d-717c-4047-88f5-6ef03bf2b620″ button_text_size=”13px” custom_margin=”20px||||false|false” custom_margin_tablet=”|45px|14px|35px|false|false” custom_margin_phone=”24px|||24px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||||false|false” global_colors_info=”{%22gcid-89298a80-dbc6-4aa5-9041-433ebcef8947%22:%91%22button_bg_color%22,%22button_bg_color%22,%22button_bg_color%22%93,%22gcid-e1cfecf5-d839-44a7-9dc1-5da84502e519%22:%91%22button_bg_color%22,%22box_shadow_color%22%93,%22gcid-d95f1ed3-132c-40f2-96e9-da290d53a6c2%22:%91%22button_text_color%22,%22button_border_color%22%93}” 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theme_builder_area=”post_content”]<\/p>\nFor its grand 35th Anniversary Seminar in September 2022, Mylab was looking for a trustworthy partner to produce an inspiring article series based on the event\u2019s presentations. <\/strong>Thanks to an earlier successful collaboration, Mylab once again reached out to Tulus for professional coverage of the two-day event.<\/strong><\/h4>\n
What did we do?
<\/strong><\/h2>\nBefore the seminar:<\/strong><\/h3>\n
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At the seminar:<\/strong><\/h3>\n
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<\/ul>\n
Ater the seminar:<\/strong><\/h3>\n
\n
What did we achieve?<\/h2>\n
Specialist content in English?<\/h2>\n
Are you looking for content with a wow effect? Contact Tulus! <\/strong>Contact Tulus!<\/strong><\/h3>\n
Petra Niemi<\/h2>\n
petra.niemi<\/a>@tulus.fi<\/a>
<\/span>+358 44 751 3101<\/a><\/p>\n<\/div>\n<\/div>\nMore content samples on our blog!<\/strong><\/h3>\n