{"id":8644,"date":"2021-10-20T14:24:15","date_gmt":"2021-10-20T11:24:15","guid":{"rendered":"https:\/\/tulus.fi\/strategic-consulting\/"},"modified":"2026-08-05T13:04:26","modified_gmt":"2026-08-05T10:04:26","slug":"strategic-consulting","status":"publish","type":"page","link":"https:\/\/tulus.fi\/en\/our-services\/strategic-consulting\/","title":{"rendered":"Strategic communication"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/tulus.fi\/wp-content\/uploads\/2024\/03\/tulus-palvelut-strateg-konsultointi-1-scaled.jpg&#8221; min_height=&#8221;400px&#8221; custom_padding=&#8221;4px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;center_center&#8221; min_height=&#8221;151px&#8221; height=&#8221;100%&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;e6ea68d1-e951-429e-b959-b85b224af923&#8243; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMj4iLCJhZnRlciI6IjxcL2gyPiJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/tulus.fi\/wp-content\/uploads\/2021\/11\/tulus-strateginen-konsul.jpg&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;||0px||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span data-contrast=\"none\">Strategic communications is the systematic use of communications to support and advance a company&#8217;s business objectives. It requires a long-term perspective, a clear understanding of business goals, and the ability to align communications with those goals.<br \/> <\/span><\/p>\n<p><span data-contrast=\"none\">Tulus supports you every step of the way\u2014from refining your business strategy and developing a communications strategy to establishing structured day-to-day communications guided by an annual communications plan and an editorial calendar that keeps your team on track.<br \/><\/span><\/p>\n<p><span data-contrast=\"none\">When you already have a specific development goal in mind, our experts can provide targeted support. Whether you&#8217;re looking to launch your sustainability journey or strengthen internal communications to build an engaged and committed workforce, Tulus delivers the expertise and practical guidance you need. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/tulus.fi\/en\/our-services\/develop-your-workplace-with-communication\/&#8221; button_text=&#8221;Partner with Tulus&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;2261e5a7-6df4-45ea-b451-4d1e89ee60b7&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/tulus.fi\/wp-content\/uploads\/2022\/12\/Tulus_Strateginen-ikoni_2variamusta.png&#8221; title_text=&#8221;Tulus_Strateginen-ikoni_2variamusta&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb icon_placement=&#8221;left&#8221; image_icon_width=&#8221;40px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span data-contrast=\"none\"><strong>Company Culture, Employee Wellbeing &#038; Recruitment Communications<\/strong><\/span><\/h3>\n<p><span data-contrast=\"none\"><br \/><\/span>Today&#8217;s workplace is shaped by employees who value wellbeing, purpose, and meaningful work. We understand the vital role communication plays in building an open, inclusive, and supportive workplace culture.<span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559738\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">We help leadership teams, HR professionals, recruiters, and communications and marketing specialists create engaging communications that reflect your company&#8217;s values\u2014wherever potential employees are looking for their next opportunity, and wherever you want to stand out as an employer of choice.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/tulus.fi\/tyoyhteisoviestinta\/&#8221; button_text=&#8221;Workplace communication&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;2261e5a7-6df4-45ea-b451-4d1e89ee60b7&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb icon_placement=&#8221;left&#8221; image_icon_width=&#8221;40px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Corporate responsiblity communication<br \/><\/strong><\/h3>\n<p><span data-contrast=\"none\">Various stakeholders keep an eye on your organisation\u2019s corporate responsibility. Customers, suppliers, consumers, investors, organisations and your personnel all expect and deserve to understand what measures you take to operate responsibly and sustainably.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559738\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span><\/span><span data-contrast=\"none\">Tulus\u2019 specialists support you in mapping your responsibility work, so it is in line with your strategic vision. We also help you find the right wordings and create impactful reports.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559738\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span><\/span><span data-contrast=\"none\">We support you in identifying and putting small acts of responsibility into words, while we are also ready to lend a hand to companies that have been developing their corporate responsibility work for a longer time.<\/span><span><br \/><\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwODAxIn19@&#8221; button_text=&#8221;Corporate responsiblity communication&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.20.2&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;2261e5a7-6df4-45ea-b451-4d1e89ee60b7&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb icon_placement=&#8221;left&#8221; image_icon_width=&#8221;40px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span data-contrast=\"none\"><strong>Communication Strategy<\/strong><\/span><\/h3>\n<p><span data-contrast=\"none\"><\/span><\/p>\n<p>Effective communication starts with a clear strategy. A communication strategy translates your organization&#8217;s business objectives into communication goals and defines how communication supports overall business success.  <span data-contrast=\"none\">In addition to setting objectives, a communication strategy may include key building blocks such as a current-state and future-state analysis, stakeholder and target audience mapping, core messaging, communication roles and responsibilities, and success metrics.<\/span><\/p>\n<p><span data-contrast=\"none\">Our experienced consultants work with you to develop a communication strategy tailored to your organization while engaging your leadership team throughout the process to ensure alignment and commitment. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559738\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><span data-contrast=\"none\" style=\"font-size: 14px;\">Once your communication objectives, KPIs, and core messages are defined, we quickly move from strategy to execution\u2014working seamlessly with your teams, both locally and globally.  <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559738\":0,\"335559739\":0,\"335559740\":240}\" style=\"font-size: 14px;\"> <\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNDUwIn19@&#8221; button_text=&#8221;Communications planning&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.21.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;2261e5a7-6df4-45ea-b451-4d1e89ee60b7&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb icon_placement=&#8221;left&#8221; image_icon_width=&#8221;40px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Communications planning<\/strong><\/h3>\n<p><strong> <\/strong><\/p>\n<p><strong><\/strong><span data-contrast=\"auto\">Creating a strategy can be quite an effort, but putting it into practice is the real challenge. Strategic understanding carries little weight without practical implementation, which is why it&#8217;s essential to invest effort into communication planning.  <\/span><span data-contrast=\"auto\">Enlist the help of Tulus&#8217; experienced team, and we will work with you to break down the strategy piece by piece: first into a communications annual plan that brings together the year&#8217;s key themes, projects, and campaigns, and from there into more detailed communication plans for various initiatives. <\/span><\/p>\n<p><span data-contrast=\"auto\">Our plan templates provide an agile tool for communication planning. Finally, we&#8217;re happy to assist in setting up a communication calendar, for example in Planner, Excel, or Trello, where agreed tasks can be coordinated and prioritized. <\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNDUwIn19@&#8221; button_text=&#8221;Communications planning&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.21.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;2261e5a7-6df4-45ea-b451-4d1e89ee60b7&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb icon_placement=&#8221;left&#8221; image_icon_width=&#8221;40px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Executive communication coaching (or sparring) for company leadership<\/strong><\/h3>\n<p><span data-contrast=\"none\"><\/span><\/p>\n<p><span data-contrast=\"none\">Communication is by no means solely the responsibility of the organization\u2019s communication officer. The leadership team also needs to have a strong communication vision, which we can support through focused coaching sessions or leadership team training. We can also draft and refine statements and speeches, helping executives to stand out where important discussions take place and establish their position as thought leaders.   <\/span><\/p>\n<p><span><\/span><span data-contrast=\"none\">When leadership communication improves, communication becomes a more integral part of the business strategy. Clear, effective leadership communication also inspires employees across the organization to communicate more confidently and effectively in their own roles. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559738\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzODYifX0=@&#8221; button_text=&#8221;Tulus Academy&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.20.2&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;2261e5a7-6df4-45ea-b451-4d1e89ee60b7&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb icon_placement=&#8221;left&#8221; image_icon_width=&#8221;40px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Strategy Communication &#038; Employee Engagement<\/strong><\/h3>\n<p><strong> <\/strong><\/p>\n<p><strong><\/strong><span data-contrast=\"none\">A new strategy is ready\u2014but how do you communicate it clearly, consistently, and effectively to employees across your organization? More importantly, how do you get everyone committed to shared goals? <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335559738\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span><\/span><span data-contrast=\"none\">Tulus helps bring your strategy to life by translating its priorities into everyday work. We deliver communications across channels\u2014internally and externally, at a pace that works for your audiences\u2014and provide strong support to leadership in communicating new goals, ways of working, and strategic direction. <\/span><span data-contrast=\"none\">We also support brand management, change communications, and global transformation initiatives. Whether working across languages, cultures, or locations, we keep your communications aligned and your projects moving forward. <\/span><span> <\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExOTY5In19@&#8221; button_text=&#8221;More about strategy communication&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.20.2&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;2261e5a7-6df4-45ea-b451-4d1e89ee60b7&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;5d0e5f96-af5d-4204-ad8b-361019b349c2&#8243; custom_padding=&#8221;7px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Towards More Effective Communications<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#141414&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;4bdf75f7-2933-410e-ac3b-908fcd670660&#8243; text_text_color=&#8221;#FFFFFF&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;18px&#8221; background_color=&#8221;gcid-d95f1ed3-132c-40f2-96e9-da290d53a6c2&#8243; custom_padding=&#8221;50px|50px|50px|50px|false|false&#8221; global_colors_info=&#8221;{%22gcid-d95f1ed3-132c-40f2-96e9-da290d53a6c2%22:%91%22background_color%22%93}&#8221;]<\/p>\n<p style=\"text-align: left;\">Strategic communications consulting is only successful when your communications partner has a deep understanding of your business environment, strengths, and challenges.<\/p>\n<p style=\"text-align: left;\">At Tulus, we take the time to truly understand our clients and their business. We tailor our services to your specific needs, providing strategic consulting, expert guidance, coaching, and training\u2014all with one goal in mind: helping you achieve more effective, impactful communications.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/tulus.fi\/wp-content\/uploads\/2024\/01\/TULUS-210930-6048.jpg&#8221; title_text=&#8221;TULUS-210930-6048&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;74%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;25px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3 style=\"text-align: center;\"><strong>Bring your organization together around shared goals\u2014with Tulus by your side. <\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2d2b2b&#8221; custom_padding=&#8221;24px|24px|24px|24px|false|false&#8221; global_module=&#8221;8459&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/tulus.fi\/wp-content\/uploads\/2022\/06\/Tulus_staff_640p_Liisa.png&#8221; title_text=&#8221;Tulus_staff_640p_Liisa&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;5ff8ef1e-83c6-47ea-95df-21491fa49162&#8243; background_layout=&#8221;dark&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_3_text_align_tablet=&#8221;center&#8221; header_3_text_align_phone=&#8221;center&#8221; header_3_text_align_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<h2>Liisa Svanberg<\/h2>\n<div class=\"et_pb_module et_pb_de_mach_content et_pb_de_mach_content_2\">\n<div class=\"et_pb_module_inner\">\n<div class=\"et_pb_module et_pb_de_mach_content et_pb_de_mach_content_9\">\n<div class=\"et_pb_module_inner\">\n<p>CEO, Partner<br \/><span class=\"acf_append\"><a href=\"mailto:liisa.svanberg@tulus.fi\">liisa.svanberg@tulus.fi<\/a><br \/><\/span><a href=\"tel:%20+358 50 579 3205\">+358 50 579 3205<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MzMifX0=@&#8221; button_text=&#8221;Learn 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\"tablet\": 3, \"mobile_landscape\": 2, \"mobile\": 1}, \"navigation_mobile\": true, \"pagination_mobile\": false, \"stop_onHover\": true, \"enabled\": true, \"prevSlideMessage\": \"Previous slide\", \"nextSlideMessage\": \"Next slide\", \"firstSlideMessage\": \"This is the first slide\", \"lastSlideMessage\": \"This is the last slide\", \"keyboard\": \"true\", \"paginationBulletMessage\": \"Go to slide {{index}}\" }'>\n\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t<div class=\" swiper-slide swiper-lazy\">\n\t\t\t<div class=\"sp-pcp-post default pcp-item-19812\" data-id=\"19812\">\n\t\t\t\t\t\t\t\t<div class=\"pcp-post-thumb-wrapper\">\n\t\t\t\t\t<div class=\"sp-pcp-post-thumb-area\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"sp-pcp-thumb\" href=\"https:\/\/tulus.fi\/en\/blogi\/when-should-ai-generated-content-be-labelled\/\" target=\"_self\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tulus.fi\/wp-content\/uploads\/2026\/08\/Uutisten-lukeminen-300x300.jpg\" width=\"300\" height=\"300\" alt=\"Henkil\u00f6 lukee lehte\u00e4\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sp-pcp-post-details\">\n\t\t\t\t\t<div class=\"sp-pcp-post-details-content\">\n\t\t\t\t\t\t\t<div class=\"sp-pcp-post-meta\">\n\t\t\t<ul><li>\t\t\t\t\t<i class=\"fa fa-calendar\"><\/i>\n\t\t\t\t\t<time class=\"entry-date published updated\">12.8.2026<\/time>\n\t\t\t\t\t<\/li><\/ul>\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"sp-pcp-title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tulus.fi\/en\/blogi\/when-should-ai-generated-content-be-labelled\/\"  target=\"_self\">When should AI-generated content be labelled?<\/a>\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\" swiper-slide swiper-lazy\">\n\t\t\t<div class=\"sp-pcp-post default pcp-item-19675\" data-id=\"19675\">\n\t\t\t\t\t\t\t\t<div class=\"pcp-post-thumb-wrapper\">\n\t\t\t\t\t<div class=\"sp-pcp-post-thumb-area\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"sp-pcp-thumb\" href=\"https:\/\/tulus.fi\/en\/blogi\/reference-sustainability-communications-planning-and-sustainability-report-design\/\" target=\"_self\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tulus.fi\/wp-content\/uploads\/2026\/06\/lentorata5-300x300.jpg\" width=\"300\" height=\"300\" alt=\"Lentorata Oy vastuullisuusraportti 2025 kansi\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sp-pcp-post-details\">\n\t\t\t\t\t<div class=\"sp-pcp-post-details-content\">\n\t\t\t\t\t\t\t<div class=\"sp-pcp-post-meta\">\n\t\t\t<ul><li>\t\t\t\t\t<i class=\"fa fa-calendar\"><\/i>\n\t\t\t\t\t<time class=\"entry-date published updated\">5.8.2026<\/time>\n\t\t\t\t\t<\/li><\/ul>\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"sp-pcp-title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tulus.fi\/en\/blogi\/reference-sustainability-communications-planning-and-sustainability-report-design\/\"  target=\"_self\">Case Study: Sustainability Communications Planning and Sustainability Report Design for Lentorata Oy<\/a>\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\" swiper-slide swiper-lazy\">\n\t\t\t<div class=\"sp-pcp-post default pcp-item-19661\" data-id=\"19661\">\n\t\t\t\t\t\t\t\t<div class=\"pcp-post-thumb-wrapper\">\n\t\t\t\t\t<div class=\"sp-pcp-post-thumb-area\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"sp-pcp-thumb\" href=\"https:\/\/tulus.fi\/en\/blogi\/reference-website-redesign\/\" target=\"_self\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tulus.fi\/wp-content\/uploads\/2026\/03\/NIMLAS-300x300.jpg\" width=\"300\" height=\"300\" alt=\"\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sp-pcp-post-details\">\n\t\t\t\t\t<div class=\"sp-pcp-post-details-content\">\n\t\t\t\t\t\t\t<div class=\"sp-pcp-post-meta\">\n\t\t\t<ul><li>\t\t\t\t\t<i class=\"fa fa-calendar\"><\/i>\n\t\t\t\t\t<time class=\"entry-date published updated\">5.8.2026<\/time>\n\t\t\t\t\t<\/li><\/ul>\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"sp-pcp-title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tulus.fi\/en\/blogi\/reference-website-redesign\/\"  target=\"_self\">Case Study: Delivering Nimlas Finland&#8217;s Website Redesign Efficiently with Tulus<\/a>\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\" swiper-slide swiper-lazy\">\n\t\t\t<div class=\"sp-pcp-post default pcp-item-14909\" data-id=\"14909\">\n\t\t\t\t\t\t\t\t<div class=\"pcp-post-thumb-wrapper\">\n\t\t\t\t\t<div class=\"sp-pcp-post-thumb-area\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"sp-pcp-thumb\" href=\"https:\/\/tulus.fi\/en\/blogi\/ai-has-the-answers-but-who-has-the-questions\/\" target=\"_self\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tulus.fi\/wp-content\/uploads\/2024\/11\/ai_kuvitus-300x300.jpg\" width=\"300\" height=\"300\" alt=\"\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sp-pcp-post-details\">\n\t\t\t\t\t<div class=\"sp-pcp-post-details-content\">\n\t\t\t\t\t\t\t<div class=\"sp-pcp-post-meta\">\n\t\t\t<ul><li>\t\t\t\t\t<i class=\"fa fa-calendar\"><\/i>\n\t\t\t\t\t<time class=\"entry-date published updated\">5.11.2024<\/time>\n\t\t\t\t\t<\/li><\/ul>\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"sp-pcp-title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tulus.fi\/en\/blogi\/ai-has-the-answers-but-who-has-the-questions\/\"  target=\"_self\">AI Has the Answers, but Who Has the Questions?<\/a>\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\" swiper-slide swiper-lazy\">\n\t\t\t<div class=\"sp-pcp-post default pcp-item-14774\" data-id=\"14774\">\n\t\t\t\t\t\t\t\t<div class=\"pcp-post-thumb-wrapper\">\n\t\t\t\t\t<div class=\"sp-pcp-post-thumb-area\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"sp-pcp-thumb\" href=\"https:\/\/tulus.fi\/en\/blogi\/the-agency-of-the-year-bronze-award-shows-a-developing-and-trusted-partner\/\" target=\"_self\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tulus.fi\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-07-at-08.48.30-300x300.png\" width=\"300\" height=\"300\" alt=\"\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sp-pcp-post-details\">\n\t\t\t\t\t<div class=\"sp-pcp-post-details-content\">\n\t\t\t\t\t\t\t<div class=\"sp-pcp-post-meta\">\n\t\t\t<ul><li>\t\t\t\t\t<i class=\"fa fa-calendar\"><\/i>\n\t\t\t\t\t<time class=\"entry-date published updated\">25.3.2024<\/time>\n\t\t\t\t\t<\/li><\/ul>\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"sp-pcp-title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tulus.fi\/en\/blogi\/the-agency-of-the-year-bronze-award-shows-a-developing-and-trusted-partner\/\"  target=\"_self\">The Agency of the Year bronze award shows a developing and trusted partner<\/a>\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\" swiper-slide swiper-lazy\">\n\t\t\t<div class=\"sp-pcp-post default pcp-item-14783\" data-id=\"14783\">\n\t\t\t\t\t\t\t\t<div class=\"pcp-post-thumb-wrapper\">\n\t\t\t\t\t<div class=\"sp-pcp-post-thumb-area\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"sp-pcp-thumb\" href=\"https:\/\/tulus.fi\/en\/blogi\/ai-in-writing-do-quality-texts-result-from-algorithms-or-thinking\/\" target=\"_self\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tulus.fi\/wp-content\/uploads\/2023\/01\/Tekoaly_kirjoittamisessa-300x300.png\" width=\"300\" height=\"300\" alt=\"\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sp-pcp-post-details\">\n\t\t\t\t\t<div class=\"sp-pcp-post-details-content\">\n\t\t\t\t\t\t\t<div class=\"sp-pcp-post-meta\">\n\t\t\t<ul><li>\t\t\t\t\t<i class=\"fa fa-calendar\"><\/i>\n\t\t\t\t\t<time class=\"entry-date published updated\">12.1.2023<\/time>\n\t\t\t\t\t<\/li><\/ul>\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"sp-pcp-title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tulus.fi\/en\/blogi\/ai-in-writing-do-quality-texts-result-from-algorithms-or-thinking\/\"  target=\"_self\">AI in writing: Do quality texts result from algorithms or thinking?<\/a>\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"pcp-button-next swiper-button-next top_right\"><i class=\"fa 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We&#8217;ll get back to you as soon as possible. <\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_contact_form use_spam_service=&#8221;on&#8221; recaptcha_list=&#8221;Google reCAPTCHA v3|Google reCAPTCHA v3-0&#8243; recaptcha_min_score=&#8221;0.7&#8243; email=&#8221;toimisto@tulus.fi&#8221; custom_message=&#8221;WEB FORM.||et_pb_line_break_holder||||et_pb_line_break_holder||Nimi: %%Nimi%%||et_pb_line_break_holder||Email: %%Email%%||et_pb_line_break_holder||Yritys: %%Yritys%%||et_pb_line_break_holder||||et_pb_line_break_holder||Kiinnostuksen kohteet: ||et_pb_line_break_holder||%%Kiinnostus%%||et_pb_line_break_holder||||et_pb_line_break_holder||Viesti:||et_pb_line_break_holder||%%Viesti%%&#8221; use_redirect=&#8221;on&#8221; admin_label=&#8221;Yhteydenottolomake&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; _unique_id=&#8221;c63e9ed5-db03-4b0e-a476-e6c50f18a360&#8243; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_text_color=&#8221;gcid-d95f1ed3-132c-40f2-96e9-da290d53a6c2&#8243; 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background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;] Strategic communications is the systematic use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8025,"parent":10257,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic communication | Tulus<\/title>\n<meta name=\"description\" content=\"Strategic communications consulting helps companies achieve their business objectives through purposeful, goal-oriented communications. 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